About

Caroline Katz, Founder

Caroline is an accomplished Digital Advertising professional with extensive experience in all facets of digital; including sales and marketing, yield management, operations, research and analytics, finance, program management, and client services. She has spent the last fifteen years working in publisher monetization and media planning for major publishers such as Photobucket and NASCAR Digital Media; and working in the Ad Exchange world buying and selling advertising for over 2000 niche publishers while at Gourmet Ads and most recently Sovrn. In the constantly evolving industry of digital advertising, her experience brings a wealth of knowledge in ad technology and deep industry relationships. In addition to digital media experience, her financial roots provide an added insight into revenue optimization and opportunity cost.